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Trends among women aren’t found by sitting in your office. We regularly hit the streets to observe and cull the best of what’s happening to women at retail, from environment to communication, service and product. Join our Retail Walkabout, a guided tour of what’s new in competitive as well as analogous businesses. Our customized route and keen eye for what connects with women provide a compelling tutorial that links what you see to what you can adopt or predict for your own business.

Each session lasts three to six hours and includes two Just Ask a Woman strategists who plan the day, get you access and answers to jumpstart your thinking.

Early on, we did a retail walkabout with JAAW. They took us to about a dozen different stores--not even our industry--that they felt were making a direct and emotional connection with our customer. By showing us those analogues, they gave us lots of different inspirations and ideas. I think that they stretched us outside of the comfort zone of what we might have naturally done ourselves.

– Bart Reed, Consumer Marketing Manager, Best Buy Co., Inc.

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