No 2-way mirror. No sterile room. No disengaged moderator.

Twenty highly energized women become the "audience" of a two-hour talk show about your business. This proprietary format engages your customers in a women-led dialogue while we ask provocative questions.

Our clients are in the room with us creating a collaborative and honest atmosphere…and more effective listening.

We have a reputation for recruiting outstanding women who meet your customer demographics and psychographics, not focus group professionals or wallflowers.

Each LIVE session is professionally filmed for high-quality results and at the conclusion, you receive not only our insightful ANSWERS™ blueprint for your brand, but an edited DVD that captures strategic highlights for after-use with your internal and external audiences.

These sessions are best used to unearth category truths and values, customer segmentation opportunities and new product ideas. The results are unparalleled and credited for building product ideas and categories, inspiring relevant communications and articulating brand promises.

“The relationship between brands and consumers has changed forever and the quality of your dialogue with them is in direct proportion to how well you understand them. Mary Lou and her colleagues expose just how far we still have to go to get to the real truth inside women’s heads. Ignore their (instead of this) insights at your peril.”

– Mark Baynes, Vice President, Global CMO, Kellogg Company