Combine the stimulation of a targeted speech about your category and products with a half-day of hands-on creative exercises with your team to solve your branding questions and you've got a Just Ask a Woman Ideation Session.

Programs are customized for our clients' needs. For instance, a major apparel retailer asked us to interview customer service representatives on videotape for inclusion in a next day training session. In advance, we asked the marketing and creative team participants to do homework of their own, identifying key trends among users.

For a major supermarket chain, we divided store owners to represent their most critical female segments. Watching these executives 'become' their target for several hours, it was clear: their store plans would never be the same.

Each session includes a follow up ANSWERS™ report, capturing key insights and ideas for future exploration or execution.