Seeing is believing. One of the best ways to learn about her life and the brands in her life is to live it with her. This research technique combines in home ethnography with documentary style reporting. Working in a comfortable and collaborative way, our female ethnographers create videos of women's day-to-day lives, behavior, environments and relationships to our client’s category and brand.

The final edited DVD becomes an emotional landscape that can inspire your creative teams and new product development partners. They have also been used to motivate doctors, legislators and hard-to-crack audiences.

“It really appealed to me that, while they were working on a hair color project, they would also be working on health care products, medical techniques, fashion and clothing design. So just by their whole approach to things, they would be looking at the total woman. That was very appealing, because women don’t color their hair in a vacuum. It is part of who they are.”

- ROB MATTEUCCI, CEO OF EVENFLO COMPANY INC., FORMERLY PRESIDENT OF COLOR AND PROFESSIONAL COLORING, CLAIROL, INC.