Just like their name, Conversations™ are intimate research sessions where two Just Ask a Woman hosts meet with eight to ten women in an informal setting for intense dialogue. Because the session is hosted in tandem, it sets up a colloquial rhythm that relaxes the participants and sets the stage for real insights.

This method is best used during creative development, validation and beta testing. The sessions are highly productive for investigating choices among conceptual ideas and collaborative problem solving, such as dissecting the roots of her brand impression, understanding her opinions of your competitive set, naming products or improving packaging.