Fresh Ideas

How many 100 page documents filled with eye-charts and graphs are cluttering your bookshelves? How many Powerpoint presentations gather dust, while you try to remember what that last ‘big study’ told you anyway?

At the conclusion of a Just Ask a Woman study, you don’t get reports that tell you what you heard yourself. Instead, we distill what we hear into direction and fresh ideas all underpinned with the trends we’ve been tracking for your category for the past seven years. Our reports deliver ‘what’s next?’ for your brand.

Although we are often hired to answer a focused strategy or consumer question, our ANSWERS™ reports have revealed everything from new segmentation opportunities to emerging ways to communicate with her, and to course-correct creative concepts and executions.

We promise no powerpoint, just readable, memorable prose that influences your team’s real time thinking, year after year.

“Unconventional style and smart thoughts provided honest direction based on consumer input, not agency opinion. Just Ask a Woman provided executable, implementable ideas. At McNeil, we actually have a very strong understanding of our consumer, so Just Ask a Woman really had to reveal and add something new and fresh to our current approach.”

- Marketing Director, McNeil Consumer Products

“Just Ask a Woman exposes the serious consequences of ‘literal listening’ and taking what women say at face value and teaches how to do one, not-so-simple thing: getting women to tell the truth.”

– Cheryl Callan, SVP, Marketing, North America, Weight Watchers