What Makes Us Different: Power Listening
Over seven years, we’ve honed a unique talent we call Power Listening.
Many companies fall into the trap of “yeah, yeah, yeah” listening, where consumers’ opinions are anticipated,
ignored or half-heard unless they fit with accepted brand beliefs. Focus groups with their two way mirrors and linear discussion guides contribute to this problem.
At Just Ask a Woman, we are always curious, no matter how much we know about the subject. Power listening is
intense, especially for first time clients (no Blackberrying or note passing allowed.)
The core of Power Listening is the listener herself. We ask tough questions—emotional, personal,
surprising--but always with empathy and respect. We aren’t afraid to reveal ourselves because women open up to people who have the bravery to open up to them.
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